Why Readers Choose Books

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This bit of information came to me via fellow writer and friend, Teresa Funke, who emails me newsletters about writing which I read top to bottom. I thought this would be interesting for writers, especially if you are designing, publishing or marketing your own book.

People Buy Books Based On:
  
Friend’s Recommendation – 49%
Familiarity with Author – 45% 
Description on Jacket – 32%
Reviews – 22%
Advertisement – 21%
Place on Best-seller List – 17%
Reading Group Pick – 16%
Cover Design – 12%
Source: Spier N.Y. (Based on responses from 813 readers, as noted in Publisher’s Weekly and quoted in Joe Watt’s column inThe Denver Post). 
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